Cocoon Branding Inc.

Tuesday – January 11, 2011

Social media is all the buzz. Although it’s hard to ignore new bright and shiny objects, social media should be treated like any other medium.

Kyle was the guest speaker at an event hosted by the International Association of Administrative Professionals and discussed how social media can both help and hurt your brand. There are definite risks associated with diving in without a strategy, and potential risks in ignoring social media completely.

Every business should approach social media as a part of a bigger overlying marketing strategy. Social media may make sense as a part of the ongoing customer experience or integrated as part of an advertising campaign. The point is, that it cannot be considered in isolation, and should be part of an integrated solution — a strategic tactic implemented to achieve a specific business goal.

Kyle provided a general overview which included some of the popular misconceptions we’ve heard, reviewed the various forms of social media, how to get started and what’s involved. He also highlighted how some popular brands use social media and the results they have achieved.

The most successful social media interaction is relevant, transparent, engaging and increases impact or value to the customer.

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