oldly colored butterflies fluttering in the windows are the first thing you notice about Cocoon Branding Inc. And the butterfly effect - the sensitive dependence on initial conditions or how small and apparently insignificant incidents can set in motion a chain of events with far reaching consequences - may even be the inspiration behind the space.

In truth, principle Kyle Romaniuk says Cocoon in the name refers to the cyclical process the graphic design and branding company takes when working with its clients that include CanadaDrugs.com, Achieva Financial and the Hotels By City Web site. With each client, Cocoon launches into an intensive process that includes reams of analysis, an evaluation of strengths and weaknesses regarding brand strategy, the marketplace, the competition and the end user of the product.

"It's the place where successful companies grow wings" explains Romaniuk. "When we're done, the company is released into the market to compete in a different form. Sometimes it's a little different, sometimes it's very different."

The W5: Cocoon Branding moved into their current 5,000 square foot space at McDermot and King in December 2003. The space underwent a $75,000 redo with the help and guidance of Syverson Monteyne Architecture. The office features 14-foot ceilings, strategically placed work stations and plenty of windows that come together to create a funky open area for the 15 employees.

High profile: After languishing in the Murray Industrial Park for several years, Romaniuk says he was jazzed to relocate to the Exchange. "We knew we wanted to be downtown," says Romaniuk. "A lot of our clients are downtown and the proximity to Red River College also played a big part in our decisions."

Just for fun: What with the candy (Starburst, Lifesavers and Skittles are all on hand for guests and staff), the toys-adorned workstations and the heavily used foosball table, it's hard to imagine how Cocoon employees get any work done. But work they do, no doubt with a sugar buzz and stress relief.

Philosophically speaking: Romaniuk says Cocoon's vision is to compete in the international market. "We feel we're positioned to compete at that level, he says. "However we've been blown away by how much opportunity there is locally."

Special Features:

Allow me to introduce myself: The waiting area is highlighted by a huge kidney shaped bench seat decked out with Astroturf and plants, setting the scene for potential clients and visitors.

Let your ideas flow: Suffering from uninspired design? Stricken by writer's block? Enter Cocoon's Idea Box, specifically designed to get the creative juices flowing. The irregularly shaped 11 by 13 foot room is constructed out of semi translucent write on, wash off plastic walls accentuated by full spectrum lighting and an Astroturf platform. "By George I've got it!"

Q2 2004 - myWinnipeg Business 12