Package design for brands developed by Cocoon for Oi and Gorp were both recognized by Applied Arts Design Awards.
Oi Furniture
Oi is a furniture system that fits in a 30” x 30” box – a pretty unique selling feature – so its box needed to be something special and reflect the product’s quirky style. Cocoon wanted new Oi Furniture owners to get to know their furniture better through the packaging, so the box was designed to be full of interactive messages (that also emphasize key product benefits).
The package design for Oi Furniture was also named one of the Top 100 Package Designs of 2010 by TheDieline.com, the world’s largest packaging website.
Gorp
Sometimes the best ideas are the simplest ones. While developing the brand and package design with Gorp – creators of an all-natural clean energy bar – Cocoon realized that many people eat part of an energy bar before an activity and save the rest for later. But traditional packages aren’t designed for this type of split use. Cocoon developed a simple resealable sticker system that lets consumers save part of the bar for later – without having to clean pieces of it out of the bottom of their gym bag. Cocoon is excited for the complete rollout of this new brand in 2011.