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	<title>Cocoon Branding Inc.</title>
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		<title>Becoming a Naming Sponsor</title>
		<link>http://www.cocoonbranding.com/share/becoming-a-naming-sponsor/</link>
		<comments>http://www.cocoonbranding.com/share/becoming-a-naming-sponsor/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 04:01:01 +0000</pubDate>
		<dc:creator>Kyle Romaniuk</dc:creator>
				<category><![CDATA[Share]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2842</guid>
		<description><![CDATA[Today, the official name of Winnipeg&#8217;s new football stadium was announced: Investors Group Field. Kyle was interviewed by a local news station for his insight on sponsorships and naming rights.
For the team and the venue, a naming sponsor provides some additional sustainability and long-term viability. While fans sometimes complain about naming sponsorships being a sign [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Dream Factory</title>
		<link>http://www.cocoonbranding.com/ideas/the-dream-factory/</link>
		<comments>http://www.cocoonbranding.com/ideas/the-dream-factory/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:58:23 +0000</pubDate>
		<dc:creator>Orville</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2804</guid>
		<description><![CDATA[CHALLENGE
The Rainbow Society is a charitable institution here in Winnipeg. Founded in 1983, they were the first wish granting organization in Canada helping children with life threatening illnesses and their families. They were looking to revitalize their brand in order to increase their relevance.
SOLUTION
The new name &#8211; The Dream Factory &#8211; more clearly represents both [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Behind the Scenes of The Dream Factory Rebrand</title>
		<link>http://www.cocoonbranding.com/news/behind-the-scenes-of-the-dream-factory-rebrand/</link>
		<comments>http://www.cocoonbranding.com/news/behind-the-scenes-of-the-dream-factory-rebrand/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 18:02:32 +0000</pubDate>
		<dc:creator>Orville</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[The Dream Factory]]></category>
		<category><![CDATA[The Rainbow Society]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2782</guid>
		<description><![CDATA[Over the past year, Cocoon has been working with the board and key staff members at The Rainbow Society to develop a new brand &#8211; The Dream Factory &#8211; that was officially launched today.
“The process we used to guide The Rainbow Society through their rebrand is the same process we use for any company or [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Rainbow Society becomes The Dream Factory</title>
		<link>http://www.cocoonbranding.com/news/the-rainbow-society-becomes-the-dream-factory/</link>
		<comments>http://www.cocoonbranding.com/news/the-rainbow-society-becomes-the-dream-factory/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 17:52:01 +0000</pubDate>
		<dc:creator>Orville</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[The Dream Factory]]></category>
		<category><![CDATA[The Rainbow Society]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2775</guid>
		<description><![CDATA[Today, The Rainbow Society became The Dream Factory, in a rebrand designed and conceived by the team here at Cocoon.

The Rainbow Society is a charitable institution here in Winnipeg. Founded in 1983, they were the first wish granting organization in Canada helping children with life threatening illnesses and their families. It’s a great cause&#8230; But [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Talent Search</title>
		<link>http://www.cocoonbranding.com/news/talent-search/</link>
		<comments>http://www.cocoonbranding.com/news/talent-search/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 02:38:05 +0000</pubDate>
		<dc:creator>Kyle Romaniuk</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Designers]]></category>
		<category><![CDATA[Freelance]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategist]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2750</guid>
		<description><![CDATA[The status quo is to challenge the status quo.
You believe there&#8217;s always a better way.
You are driven by a passion for design, creativity, and innovation.
You thrive on facing challenges, a lack of sleep, and brutal honesty.
And, you wouldn&#8217;t want it any other way.
We&#8217;re always interested in hearing from any prospective creative talent, but today our [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stop Thinking With Half a Brain</title>
		<link>http://www.cocoonbranding.com/news/creativity/</link>
		<comments>http://www.cocoonbranding.com/news/creativity/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 20:14:16 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2726</guid>
		<description><![CDATA[Cocoon was invited to lead a workshop as part of the Canadian Sponsorship Forum, held in Montreal on June 10-12, 2011. During the workship entitled &#8220;Stop Thinking with Half a Brain: Rediscover Your Creative Side&#8221;, Kyle and Chuck discussed the role of creativity, then led exercises to help delegates tap into their creativity.


&#8220;Kyle &#38; Chuck [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>First Capital Group &#8211; Rebrand</title>
		<link>http://www.cocoonbranding.com/ideas/first-capital-group-rebrand/</link>
		<comments>http://www.cocoonbranding.com/ideas/first-capital-group-rebrand/#comments</comments>
		<pubDate>Thu, 26 May 2011 17:45:12 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2715</guid>
		<description><![CDATA[CHALLENGE
First Capital has become a highly respected wealth management firm with prestigious clients across Canada. Their brand was never fully developed and needed to be more clearly defined and expressed.

 
SOLUTION
The new brand for First Capital is based on their focused investing approach, keying into their total customization philosophy by creating completely unique solutions for [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Firefly &#8211; Rebrand</title>
		<link>http://www.cocoonbranding.com/ideas/firefly-rebrand/</link>
		<comments>http://www.cocoonbranding.com/ideas/firefly-rebrand/#comments</comments>
		<pubDate>Thu, 26 May 2011 15:00:18 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2699</guid>
		<description><![CDATA[CHALLENGE
The Lake of the Woods Child Development Centre outgrew their name. Their services now reached far beyond the Lake of the Woods and their clients included families and individuals of all ages.

SOLUTION
Their old brand did not truly represent who they were and who they were becoming. The new name and identity &#8211; Firefly &#8211; represent [...]]]></description>
		<wfw:commentRss>http://www.cocoonbranding.com/ideas/firefly-rebrand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Cocoon Wins at Signatures</title>
		<link>http://www.cocoonbranding.com/share/cocoon-wins-at-signatures/</link>
		<comments>http://www.cocoonbranding.com/share/cocoon-wins-at-signatures/#comments</comments>
		<pubDate>Wed, 18 May 2011 16:01:42 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Share]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2680</guid>
		<description><![CDATA[Cocoon is proud of a great showing at this year&#8217;s annual Signature Awards, recognizing the best in advertising and design this province has to offer.
We took home six awards including two Judge&#8217;s Favourite Awards for our work on the Kildonan Place Holiday Countdown advertising campaign, and the Endangered Potatoes advertising campaign.

Being a brand agency, we [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>IAAP Social Media Presentation</title>
		<link>http://www.cocoonbranding.com/share/iaap-social-media-presentation/</link>
		<comments>http://www.cocoonbranding.com/share/iaap-social-media-presentation/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:34:31 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Share]]></category>

		<guid isPermaLink="false">http://www.cocoonbranding.com/?p=2677</guid>
		<description><![CDATA[Tuesday &#8211; January 11, 2011
Social media is all the buzz. Although it&#8217;s hard to ignore new bright and shiny objects, social media should be treated like any other medium.
Kyle was the guest speaker at an event hosted by the International Association of Administrative Professionals and discussed how social media can both help and hurt your [...]]]></description>
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		<slash:comments>1</slash:comments>
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