Cocoon embraces change.
Change is constant and increasing faster than any one business. You can depend on change. New competitors enter the market, technology advances, customer needs evolve… you need to champion change. Without a culture of change in your business your brand becomes dated and less relevant. Change comes in all sizes, you can implement change in little ways constantly to stay in the game, or make game-changing moves to gain market share, or create an entirely new market.